Hyundai vehicles are now among the most popular on the market, but this wasn't always the case. During the 1980s and 1990s, they were considered budget cars, often bought by college students. Let's explore the company's history and how it became a respected brand.
The Early Days
In 1986, the Excel was launched in the United States and was warmly received by both customers and critics. However, it soon became evident that the car required more frequent mechanical attention compared to others. By the early 1990s, Hyundai began investing heavily in research and development and extended its warranty to cover necessary repairs.
The Rise to Respectability
By the early 2000s, Hyundai was nearing the ranks of Honda and Toyota in terms of initial vehicle reliability. By 2006, it had become one of the top five most respected brands among consumers. In 2012, the Elantra was named Car of the Year after selling over 200,000 units.
Hyundai Today
Today, Hyundai sells over 400,000 vehicles annually, with models like the Accent, Elantra, and Sonata being particularly popular. The brand also offers electric vehicles, such as the Kona and IONIQ, for those looking to reduce their carbon footprint.
If you're in the market for a Hyundai, visit us today! We're happy to discuss our available inventory or schedule a test drive. You can also contact us online to evaluate your trade-in or apply for financing.
